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1. Define who you want your campaign to reach
Describe the people who could use your product: their work, interests, language and countries. An AI coding tool and an image-generation app may need very different communities. Set one primary objective, such as product discovery, qualified visits or trial signups. This helps you compare channels against the audience you need rather than simply choosing the largest available account.
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2. Compare AI influencer prices and audience performance
A 400,000-follower account and a 50,000-follower account can have different published rates. Size matters, but check whether recent content actually reaches and engages the people you need. Review several comparable posts over a defined period, rather than using a single viral result as the benchmark.
- Followers and platform
- Record community size and whether you are comparing YouTube, TikTok, Instagram, X or LinkedIn.
- Recent views and engagement
- Review views and meaningful interactions across comparable posts, with dates and a consistent reporting window.
- Audience fit
- Check language, audience countries, topic and relevance to the people who could use your product.
- Published service price
- Compare the actual service you would book on each channel. Follower counts do not translate into a universal price.
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3. Compare newsletter prices, subscribers, open rates and CTR
Subscriber count describes the size of a list, not how many people will read your sponsorship. Compare recent delivered emails, open rates and clicks on similar advertising placements. A smaller specialist newsletter can be a stronger fit than a larger general publication, depending on the audience you need.
- Subscribers and delivered emails
- Keep total list size separate from the number of emails delivered in a particular send.
- Open rate
- Check the period, tool and calculation used. Privacy features can affect open tracking, so use this as context alongside clicks.
- Sponsorship CTR
- Ask whether clicks are unique or total and whether they refer to the sponsored link or the whole edition. CTR based on delivered emails is different from click-to-open rate.
- Language and readership
- Compare topic, countries and reader interests with the customers you want to reach.
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4. Build your budget from the channels you select
Make a shortlist and record the service price for each channel. Add the selected services and review the applicable taxes to check the final total against your maximum budget. If the selection exceeds it, compare alternatives: another creator, a different newsletter or fewer collaborations. There is no fixed percentage that every campaign needs to allocate to influencers or newsletters.
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5. Example: choosing between two campaign shortlists
Imagine you want to promote an AI presentation tool to consultants. One shortlist includes a creator with 400,000 followers; another combines several smaller specialist accounts and a newsletter. These are hypothetical choices, not offers or AiBoosting network profiles. To compare them, you need each service’s actual price, recent audience metrics, language and fit with consultants. Follower totals alone cannot tell you which shortlist is affordable or which will produce more interest. Choose the strongest relevant combination within your budget.
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6. Choose your channels or let AiBoosting manage the campaign
If you want to make the selection yourself, create a brand account. Once approved, compare profiles, audience metrics and service prices in the private marketplace, then send your brief. If you prefer to delegate, share your product, objectives and maximum total budget. AiBoosting prepares a channel selection and campaign proposal for you to approve before payment.
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7. Use results to improve the next selection
After publication, compare actual views, newsletter clicks, qualified visits and product actions with the objective you set. Keep each measure separate and record the reporting period. Recent channel performance helps inform a booking; it does not guarantee future reach or sales. Use the results to decide which audiences and channels deserve another campaign.